POD (PROFESSIONAL AND Organizational DEVELOPMENT)
Join us this Fall 2019 at the Helms Design Center for our Professional and Organizational Development Series.
As a cornerstone of our efforts to support emerging artists, we've developed a multi-part professional development program. The curriculum will address practical questions related to developing and sustaining a professional practice, e.g., grant writing, finances, branding and promotion, internet and digital tools, applying for exhibits and submitting proposals, and more.
FALL 2019 sessions
social media + visual storytelling
with MARIANNA JAMADI
Wednesday, SEPTEMBER 11, 7:00 - 9:00 p.m.
Learn new skills and strategies to feel confident in your social media presence. While social media can feel overwhelming at first, leveraging it for your business can be rewarding personally and professionally. In this course we will focus on how to tell your brand story through Instagram. We will hone in on your authentic voice and talk about how to create a cohesive visual strategy. All levels welcome. I will talk about different apps that I use on my iPhone, but an iPhone is not necessary.
ABOUT MARIANNA JAMADI
Marianna Jamadi is a freelance photographer and social media strategist. Her work has taken her all over the world and has been published in various international media outlets. With the understanding that visuals are important in the digital and social media space, she has helped brands and clients create a strong digital presence by understanding how to leverage visual tools and pair it with social strategy. She has taught classes at Apple and REI and loves helping every type of company excel.
Marianna’s IG: @nomadic_habit
how to create and maintain an art practice
with mary little
Wednesday, november 13, 7:00 - 9:00 p.m.
In this seminar, Mary Little will relate her personal experience of creating and maintaining a sustainable art practice. That is, placing her work in homes and public spaces, and in turn having a healthy cashflow to continue making art! Mary will talk about how she developed her niche, set up a system to communicate regularly with collectors and buyers, and how she helps them purchase work. In essence, this seminar will cover how she organizes the business aspect of her studio practice. This event is open to any artist wishing to be rewarded for their work. There will be plenty of opportunity for questions and discussions.
ABOUT MARY LITTLE
Little’s work can be viewed as an expression of her childhood among rolling farmland of Northern Ireland. She sculpts light and shadow with canvas to express her emotions and memories. The resulting works are often interpreted as objects of peace and meditation.
She is a graduate of the Royal College of Art, London. Her work has been acquired for private collections in Europe and North America, as well as public collections including the Victoria & Albert Museum, London and the Museum of Decorative Arts, Paris.She is a 2019 recipient of a Pollock-Krasner Foundation Grant and lives in Los Angeles.
THE CRAFT OF MARKETING
WITH LESLEY ROBERTS OF OCEANPARKSTUDIO
Wednesday, march 13, 7:00 - 9:00 p.m.
This workshop will address the tools you need to market your professional practice. We’ll talk about branding, websites, photography, social media, email campaigns, public relations, and creating a budget and schedules. The presentation will run about 90 minutes, followed by Q&A and conversation. This workshop is appropriate for creatives in many fields: textile artists (of course!), photographers, graphic designers, fine artists, illustrators, industrial designers, architects, and emerging makers in various industries.
ABOUT LESLEY ROBERTS OF OCEANPARKSTUDIO
Lesley earned a BFA in Art History from UCLA and a certificate from UCLA Anderson’s Executive Education program. She is the principal of Oceanparkstudio, a marketing and strategy firm that believes in the power of thoughtful ideas, creative vision, and clarity of purpose to achieve meaningful change and growth. Oceanparkstudio operates with a focus on social enterprise, community building, and small business. Lesley is also a principal of licensing agency Count the Chickens and co-director of Textile Arts | Los Angeles.
Photography for artists
with cecily brown
Wednesday, APRIL 24, 7:00 - 9:00 p.m.
Capturing the essence of your artwork in a single image can be seriously frustrating. Spend an evening learning about the best practices and quick tips for documenting your artist portfolio with Cecily Brown, a local photographer and artist. Cecily will be leading a workshop on Portfolio Photography, giving helpful tips and answering questions related to the challenges of documenting works of all shapes, sizes and mediums. Notes on Lighting, Composition, Installation Techniques, and Shooting Tips, and much more will be shared, and your questions will be answered!
ABOUT CECILY BROWN
Cecily Brown received her Bachelor of Fine Arts in Film, Photography & Visual Arts from Ithaca College. She has worked as a Gallery Coordinator at the Handwerker Gallery of Ithaca College, a Studio Photography Assistant at Maine Media Workshops, and as a freelance Web Designer & Marketing Specialist since graduating in 2014. After moving to Los Angeles in 2017, Brown has worked as a Professional Re-Toucher and Designer at The Pod Photography, a portrait studio in Culver City; and currently works as their Production Manager and Photographer.
networking like a pro
with zuri garcia
Wednesday, MAY 29, 7:00 - 9:00 p.m.
Zuri Garcia will share her secrets to making networking fun and fulfilling. You’ll understand how to prepare for networking opportunities so that you stand out with ease. How to create truly genuine relationships with contacts and make lasting friendships. Discover secret ways recruiters use networking events to hire people. This workshop is perfect for those who want to gain confidence, further their career, meet new and potential colleagues, and learn the art of great conversation.
ABOUT ZURI GARCIA
Zuri Garcia is a Business Coach and Achievement Strategist. She has a unhealthy obsession with chocolate and all things sweet. Her mission is to empower dreamers to live a life they are passionate about and is purpose-filled. She focuses on strengthening people’s professional and personal development, mentoring them to lead fulfilling lives, and helping them reach their goals. During the last three years she has helped more than 150 people and traveled to Japan to reach another 90!
THE BUSINESS OF ART
WITH A. MCLEAN EMENEGGER
WEDNESDAY, SEPTEMBER 12, 7:00 - 9:00 p.m.
A. McLean Emenegger has been an active leader in the L.A. artistic community since 1997. She reestablished her art consulting and visual artist support firm in 2016 to be McLean Art Projects, offering an expansion of her curatorial and educational services. She maintains an active public speaking schedule and travels extensively with her "Business of Art" workshops for visual artists. Emenegger will discuss how to navigate the business of art.
CRAFT-PALOOZA from 8 to 9 p.m.: Architect and artist Jeff Morrical will introduce the Miura* folding pattern that creates dimensional, sculptural paper forms. Craft-palooza is intended to be a quick, playful hour to stretch your creative muscles and engage with other student-attendees for networking and midweek relaxation. All materials will be supplied. *You can read more about this art form at their wikipedia listing here.
Finance and Accounting for Artists
with Shira Podolsky, Finance Manager for Art Los Angeles Contemporary
WEDNESDAY, OCTOBER 3, 7:00 - 9:00 P.M.
Shira Podolsky is the finance manager for Art Los Angeles Contemporary, and assists established artists and designers with their finances. She will discuss how to approach the business part of a studio practice, including how to file taxes as an artist and how to manage budgeting. This module is intended for artists, designers, individuals, and small businesses. Students need not be in the textile arts – painters, woodworkers, ceramists, photographers, jewelry makers, etc and etc will all find this content applicable.
GENEROUS SUPPORT FOR THE POD HAS BEEN PROVIDED BY HELMS DESIGN CENTER.