Los Angeles fashion designer Rudi Gernreich (1922–1985) introduced the “monokini,” the thong, unisex caftans, pantsuits for women, and enough inventive clothing to earn him a worldwide reputation. Yet Gernreich was far more than one of the most prominent designers of his time—his clothing was fearless. Fearless Fashion: Rudi Gernreich explores the visionary and progressive ensembles that transcended rigid social expectations and championed authenticity above all.
Detail of contact sheet of Peggy Moffitt modeling a Rudi Gernreich caftan, 1967. © William Claxton, LLC, courtesy of Demont Photo Management & Fahey/Klein Gallery Los Angeles, with permission of the Rudi Gernreich trademark. Rudi Gernreich papers (Collection 1702). Library Special Collections, Charles E. Young Research Library, UCLA.
Thumbnail photo from previous page: Peggy Moffitt modeling ensemble designed by Rudi Gernreich, Fall 1968 collection. Photograph © William Claxton, LLC, courtesy of Demont Photo Management & Fahey/Klein Gallery Los Angeles, with permission of the Rudi Gernreich trademark.