Alisa Benfey is a textile / graphic designer from Tokyo, Japan, currently residing in Los Angeles, California. With over 10 years of graphic design experience in architecture, print and screen and 5 years working in the contract textile industry, Benfey has successfully designed graphic systems, patterns and products for the built environment around the world. In 2008, Benfey founded a textile brand IROCOH to explore the meaning of timeless design and making materials by hand.
IROCOH is a textile and surface design brand founded in Tokyo, Japan in 2008. The name IROCOH (pronounced Eee Ro Koh) comes from the reverse reading of the Japanese word, "HOKORI," which means both "Pride" and "Dust". The word "IRO" also translates to "Color.” Therefore, each work is designed with the intention of being a colorful and long-lasting design that people can use with pride, until it eventually becomes dust. IROCOH focuses on collaborations with makers and masters and celebrates the process of material making. IROCOH only produces limited editions in an effort to implement waste conscious production.